Pump Water will continue its partnership with the AFL signing on as the official water of the league for its 2018 season. Pump’s 2018 partnership will include a marketing campaign called ‘Pump up your...

IGA has announced its latest marketing move, revealing it is the major partner of a soon-to-released Australian film called THE BBQ. THE BBQ tells the story of Darren ‘Dazza’ Cook, a man who finds...

Gelatissimo has created a suntan lotion flavoured gelato. In collaboration with Reef Oil sun tanning oil, Gelatissimo has developed the flavour so its replicates the product’s scent. Named ‘Sunkissed...

Peters Ice Cream and Arnott’s have partnered to launch a new ice cream line. The ice creams will feature a range of Arnott’s classic biscuits including Wagon Wheels, Mint Slice, Iced VoVo and Caramel...

Hungry travellers will now be able to order Deliveroo meals directly through the travel website, TripAdvisor. TripAdvisor, which publishes customer reviews on travel related activities and services, will...

Mondelez International’s Natural Confectionery Co has partnered with Bulla to release a ice block range. The new Natural Confectionery Co “Jelly Pops” include jelly covered in an ice block mixture....

Leading Australian supermarket group Woolworths has entered into a private label supply partnership with Switzerland-based European Marketing Distribution (EMD). EMD is an alliance between 14 members...

Snack Brands’ Thins and Oporto Chicken have released a new chip flavour. Working together, the two brands have created ‘Thins Oporto Original Chilli Sauce’ chips. Oporto’s Head of Marketing, Vanessa...

Coca-Cola South Pacific’s Pump has been announced as the official water of the Australian Football League (AFL). The deal has taken place despite the news that a competitor, PepsiCo’s Gatorade, has...

Aussie Apples is banking on Netball Australia to promote its fruit, signing a six-figure sponsorship deal with the sporting organisation. Valued at AUD $600, 000, the deal includes the supply of apples...