Coca-Cola Australia has announced the launch of a new product in the sports drink category, POWERADE Active Water. Scientifically formulated withPOWERADE’s ION4 electrolyte system, the latest innovation...

Coca-Cola South Pacific has launched a new limited-edition Powerade variety containing coconut water. The new ‘Powerade Pineapple Storm ION4+ Coconut Water’ aims to tap into the popularity of coconut...

Coca-Cola South Pacific has launched its summer marketing campaign for its Powerade sports drink. ‘Smash the Sweat’ encourages Australians to forget about summer’s hot weather with sport themed Powerade...

Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic...

Coca-Cola South Pacific has launched two new products in Australia, ‘Powerade Sports Drops’ and ‘Pump Drops’.   Both products come in small containers which dispense drops of either Powerade...

Coca Cola South Pacific have announced that Powerade will be undergoing its biggest reformulation since 2006.   Renamed ‘Powerade ON4’ Coca-Cola says the new formula will contain 95 per cent...

According to the latest findings from Roy Morgan Research, 8% of the population consume sports drinks such as Powerade, Gatorade and Staminade in any given seven days. Twice as many men (10%) as women...

Kogan pushes head first into online grocery sector Australia’s biggest online retailer, Kogan.com, has launched Kogan Pantry, a new online grocery service which it said will offer Australians groceries...

Dairy Australia urges FSANZ to accept ‘sports drink health claims’ for dairy products Dairy Australia has made a submission to Food Standards Australia New Zealand (FSANZ), urging the regulator to...

Coke and Monster announce $2 billion long-term partnership Global beverage giant the Coca-Cola Company and energy drink company Monster Beverage Corporation (Monster) have announced plans for a long-term...