A national cross-sectional survey of more than 1,000 grocery shoppers by a leading Australian retail consulting firm, Bain & Company, has found that retailer-owned private label products are well established...

A new study, based on an April 2012 survey, by Perception Research Services (PRS) shows that U.S. shoppers are increasingly selecting retail private brands (i.e. home brands). Of 600 primary household...