Absolut Vodka is taking an innovative approach to marketing its latest product, Absolut Botanik.   Utilising technology, the company is encouraging consumers to purchase either a four pack or single...

Australian cheesemaker King Island Dairy has launched its first new cheese products in seven years. The Tasmanian-based dairy company has announced the release of a soft-centred white mould, double cream...

Heinz has introduced a dairy-free probiotic fruit juice drink product to the Australian market, which it claims is the first of its kind in Australia. Heinz’s Golden Circle Healthy Life ™ Fruit...

Cadbury Dairy Milk have announced (18 April 2012) the launch of a global brand ‘platform’ called “Joyville” for a major marketing campaign.   The concept aims for greater interaction...