Pump Water will continue its partnership with the AFL signing on as the official water of the league for its 2018 season. Pump’s 2018 partnership will include a marketing campaign called ‘Pump up your...

A variety of Pump water containing electrolytes from coconut water is now available in Australia. The new ‘Pump+ natural electrolytes’ consists of spring water, electrolytes from coconut water and...

Coca-Cola South Pacific’s Pump has been announced as the official water of the Australian Football League (AFL). The deal has taken place despite the news that a competitor, PepsiCo’s Gatorade, has...

Two new studies, separately released this week from Roy Morgan Research and Euromonitor International respectively, show how bottled water consumption is increasing in both Australia and the US. Over 5...

Coca-Cola South Pacific has launched two new products in Australia, ‘Powerade Sports Drops’ and ‘Pump Drops’.   Both products come in small containers which dispense drops of either Powerade...