A study (2016 Transparency ROI Study) released by Label Insight (USA) reveals that: 94 per cent of consumers say they would be loyal to a brand that offers complete transparency 86 per cent of millennial...

Woolworths’ has stepped its Christmas campaign up a notch with scented advertising to run in News Limited’s mX community newspaper and Reed Pacific Media. Press advertisements will run in mX this week...

PepsiCo and their UK bottler, Britvic, have announced they will use one of the hottest trends in Japan, QR (quick response) codes, to strengthen ties with their consumers. The codes will appear on around...