Red Bull Australia is celebrating Formula 1 success story Daniel Ricciardo through a limited-edition line of packaging. An image of Ricciardo will feature on Australian-sold Red Bull cans from mid-January...

Red Bull is releasing a kiwi-apple flavoured energy drink under its ‘Summer Edition’ branding. Red Bull says innovation in flavoured energy drinks is important for future category growth and that the...

Red Bull profits dip in Australia despite soaring global growth Global energy drinks company Red Bull has seen its profits in Australia drop for the third year in a row. Red Bull has battled to keep its...

Red Bull to pay more than US$13 million to settle false advertising lawsuit Global energy drink company Red Bull GmbH has agreed to pay more than US$13 million to settle a class action lawsuit in the US...

The world’s most valuable soft drinks brands, Canadean The value of the global soft drink market increased by less than 2 per cent in 2013 to US$937billion, but there are some key brands to watch, according...

Yoghurt maker Chobani Australia has appointed five new employees to the commercial team as the company continues its positive growth path in the Australian market. Sales team appointments Joseph DePetro...

Both Australia and New Zealand have built a “strong self-contained” soft drinks industry, with specific product, brand and packaging preferences, according to research from global beverage market research...

A new Dutch study has compared alcohol consumption alone against alcohol mixed with energy drinks and has purportedly found that alcohol and energy drink combinations decrease overall alcohol consumption...

Red Bull’s recent release of fruity flavours in Australia is set to be followed by the US, with a release of cranberry, lime and blueberry flavoured energy drinks to be sold in the United States in early...

Jordan is the second country after Germany to ban Red Bull Cola. The Food and Drug Administration in Jordan (JFDA) has suspended the import of Red Bull Cola and ordered the withdrawal of all products from...