Food authorities in Germany have discovered trace amounts of cocaine in Red Bull Cola, leading to a ban by six states in the European country.
The drink, which is 100% natural, contains kola nut and coca...
Coca-Cola Amatil’s Mother is now challenging V for top spot in the energy drink sector as Australia’s leading soft drink producer finally uses its distribution networks to capture a valuable...
The European Food Safety Authority (EFSA) has concluded that exposure to taurine and d-glucuronolactone through regular consumption of energy drinks was not of safety concern. The research was conducted...
The global energy drink market countered fears over the economic conditions to register an approximate 15% increase in 2008. Leading beverage agency, Canadean, reports that growth has come from across...
Red Devil, a premium energy drink amongst the top three in the energy category in the US and a number of European countries, is set to launch in Australia and New Zealand before the end of the year.
The...
Cadbury has announced a review of their beverage operations here in Australia, upon reporting strong first half growth in 2008. The news has sparked speculation that a sale of their Australian beverage...
The five year association between Schweppes and Red Bull GmbH is about to come to an end.
In July 2003 Red Bull Australia and Schweppes formed a distribution alliance, with Schweppes to assist with sales,...
France has ended a twelve year ban on the sale of the Red Bull energy drink in its original formula. Until now, the Austrian company was required to sell the drink in France without Taurine, one of the...
The energy drink market has become increasingly competitive, as beverage companies seek to capitalise on the desire for consumers to find an energy boost during their day.
The global energy drink industry,...
The energy drink market has been growing considerably over the past five years with the success of Red Bull symbolic of the potential of the sector. However, as more competitors enter, the need for product...
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