Coca-Cola has embarked on its largest ever sampling campaign to help launch Coca-Cola No Sugar. In early June 2017, Coca-Cola South Pacific announced it was launching Coca-Cola No Sugar to replace Coke...

Woolworths has launched its own product testing group. Called “The Bunch”, members of the group will be provided with free Woolworths private label products in exchange for feedback. The establishment...

Woolworths is set to run in-store customer education on the new country of origin labelling laws. The education initiative will be conducted in partnership with the Department of Industry, Innovation and...

In Australia, supermarkets have been very vocal about their ongoing range rationalisation lately, announcing up to 15% range reductions, and now there are calls by suppliers and manufacturers for the Australian...