Packaging and labelling company ProScales has announced the launch of its new deli labelling system, AdPro, which prints shopper-marketing directed ads on deli labels. The company says its new technology...

Australia’s first smart supermarket trolley, VIP Trolley, will roll out at supermarket chain Ritchie’s head office store in Carrum Downs on February 1, adding to the two stores already equipped...

A new report by consumer research company The Hartman Group investigates the myths of ‘shopper marketing’, a popular marketing strategy aimed at the people who purchase goods, particularly...

Almost one-third of global shoppers are content to make up their mind as to which brand they buy in-store, according to a study released by the Ogilvy Group. The study, which highlights the potential of...

New research has established a number of methods to assist CPG companies prosper in spite of rising economic pressure and falling consumer demand, with important lessons for companies of all sizes. Top...

Shopper marketing, a strategy based on the in-store elements of the marketing mix to directly target customers, is reaping great rewards for the growing number of companies embracing the concept. Companies...