Pump Water will continue its partnership with the AFL signing on as the official water of the league for its 2018 season. Pump’s 2018 partnership will include a marketing campaign called ‘Pump up your...

Woolworths has launched a new marketing campaign centred around its sponsorship of the 2018 Gold Coast Commonwealth Games. The new Grown for Gold campaign will draw parallels between quality Australian...

CLIF Bars will be the official energy bar and gels of the Ironman Oceania 2018 and 2019 Multisport series. As part of the partnership, CLIF Bars and CLIF Energy Gels will be provided to competitors of...

The Australian Open has attracted criticism for selling bottle water imported from China. With the international tennis event beginning in Melbourne early this week, spectators have taken to social media...

Red Bull Australia is celebrating Formula 1 success story Daniel Ricciardo through a limited-edition line of packaging. An image of Ricciardo will feature on Australian-sold Red Bull cans from mid-January...

Vegemite will be the official ballkid partner of the 2018 Australian Open tennis tournament. The 2018 Australian Open, set to be held in Melbourne during January 2018, will feature a team of 350 ballkids...

Woolworths is now the official supermarket and fresh food partner of Netball Australia. The new partnership will see Woolworths sponsor the Samsung Australian Diamonds and support all state netball associations. Woolworths...

Coca-Cola South Pacific’s Pump has been announced as the official water of the Australian Football League (AFL). The deal has taken place despite the news that a competitor, PepsiCo’s Gatorade, has...

Pepsi Co’s Gatorade has secured its partnership with the AFL for the next three seasons. It will also now be a sponsor of the AFL Women’s League. Chief Executive Officer of PepsiCo, Robbert Rietbroek,...

Aussie Apples is banking on Netball Australia to promote its fruit, signing a six-figure sponsorship deal with the sporting organisation. Valued at AUD $600, 000, the deal includes the supply of apples...