Coca-Cola South Pacific has launched a new limited-edition Powerade variety containing coconut water. The new ‘Powerade Pineapple Storm ION4+ Coconut Water’ aims to tap into the popularity of coconut...

Gatorade is entering into the water category, now selling a sugar-free flavoured electrolyte water. The drink has been named G Active and Gatorade says it is a solution for customers looking for healthier...

Pepsi Co’s Gatorade has secured its partnership with the AFL for the next three seasons. It will also now be a sponsor of the AFL Women’s League. Chief Executive Officer of PepsiCo, Robbert Rietbroek,...

Pepsi Co Australia and New Zealand is now selling Gatorade Liquid Concentrate. The one litre concentrate will let consumers make five litres of Gatorade at home and comes in two flavour options, Blue Bolt...

Pepsi Co Australia and New Zealand has launched a new Gatorade range called ‘Gatorade Fierce’. The range consists of a new strawberry flavour, alongside traditional Gatorade flavours, blue, grape and...

Coca-Cola South Pacific has launched two new products in Australia, ‘Powerade Sports Drops’ and ‘Pump Drops’.   Both products come in small containers which dispense drops of either Powerade...

Coca Cola South Pacific have announced that Powerade will be undergoing its biggest reformulation since 2006.   Renamed ‘Powerade ON4’ Coca-Cola says the new formula will contain 95 per cent...

According to the latest findings from Roy Morgan Research, 8% of the population consume sports drinks such as Powerade, Gatorade and Staminade in any given seven days. Twice as many men (10%) as women...

Food Standards Australia New Zealand reacts to criticism of drinks Health claims anomaly Food Standards Australia New Zealand (FSANZ) today called for submissions on its proposal to change the Food Standards...

Powerade Australia has launched a new “Zero Sugar. Zero Excuses” campaign with the focus on avoiding “excuses” not to exercise. The new campaign aims to specifically push the brand’s Powerade...