Coca-Cola South Pacific has launched its summer marketing campaign for its Powerade sports drink. ‘Smash the Sweat’ encourages Australians to forget about summer’s hot weather with sport themed Powerade...

Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic...

Dairy Australia urges FSANZ to accept ‘sports drink health claims’ for dairy products Dairy Australia has made a submission to Food Standards Australia New Zealand (FSANZ), urging the regulator to...

CHOICE opposes sports drink health claims as ‘misleading consumers’ Consumer group CHOICE has said it believes that allowing sports drinks to carry health claims will “mislead consumers into believing...

Australian functional beverage market soars, IBISWorld From time-poor professionals to weekend sports enthusiasts and sleep-deprived students, consumption of functional beverages in Australia is soaring,...

While low carbohydrate diets’ popularity peaked around 2004, it seems they may be experiencing a resurgence in Europe, according to global market research organisation Mintel. At the same time, high...

Australia’s leading consumer group CHOICE has recently published a review of “enhanced” water products on the Australian market, pointing out that many Australian consumers would be better served...

The British Medical Journal has reported that functional health claims for sports drinks are being overstated. In particular the report criticises the claim of many sports drinks to be “essential for...

New research from the US suggests that children who otherwise practice healthy life habits – eating fruits and vegetables, and engaging in physical activity – are also the largest consumers...

The latest research from the UK has shone light on the growth of sports and energy drinks, with sales continuing to thrive. After healthy growth of 51% between 2004 and 2008, sales of sports and energy...