Australia’s most trusted food brands have been revealed as part of an annual Reader’s Digest survey. The Reader’s Digest Most Trusted Brands Survey releases a list of the country’s most trusted...

A new study has found that men who feel ‘love’ for their beer brand purchase 38 per cent more beer than average, while women who feel ‘bonding’ with their laundry detergent brand purchase 60 per...

Shopper trust in brands and retailers is playing an increasingly important role in the purchasing process, according to new research from the UK . Shoppercentric, an independent agency specialising in...

A new study has revealed that less than 20 per cent of consumers trust food manufacturers and retailers to develop and sell food products that are safe and healthy. The research, by IBM, also discovered...

Trust is seen as the critical issue of 2009 by market research firm Mintel, particularly in America – where financial issues have helped lead to a slowdown here in Australia. The research suggests...