McDonald’s Australia gets boost from Angus burgers
Sales of beef products have surged by as much as 20 per cent at the Australian outlets of fast-food giant McDonald’s following the release of two premium burgers.
The two Angus beef burgers have met with such strong interest that they have helped push overall burger sales to new heights, according to McDonald’s Australia Senior Vice President and Director of Supply Chain, Jackie McArthur.
Accompanied by an estimated marketing spend of $10 million, the launch in late-August has been the most successful of all time for the burger chain in Australia with weekly sales likely to be over $2m, according to the Australian Financial Review. Demand has reportedly been double expectations.
Demand for the Angus burger is not a major surprise given the hamburger premiumisation trend. Recently released research indicated that premium burgers will drive the category in coming years, and suggested that the quality and cut of meat were the major factors in the consumer decision-making process.
Maybe yo DO only publish the positives to make yourselves look good, but at least TAKE NOTICE of the negatives too!
There is at least ONE Macdonalds I would never eat at ever again ~ Cnr of Southgate Avenue and Wynnum road, Brisbane ~ AND would have no hesitation in steering every person I speak to away from that particular store!.
Recently (1/12/09) I paid $14 for only two Items there. When I asked for my wife’s Beef and Bacon on a plate as she is a Coeliac who cannot eat Bread, I expected to see it on a PLATE not in a cardboard box as though she is a bloody cow!
Also I expected to see a MEAL, NOT just a piddly piece of meat and a bit of bacon with tomato sauce thrown at it! Even IF that is all that goes on that type of “burger”, I am sure it would not have sent macdonalds broke to SUBSTITUTE something else in lieu of the bread. As a meal it was an absolute disgrace!
Also it may be nothing to Macdonalds to pay $14 for two meals (and I expect MEALS NOT SNACKS) but to us pensioners it is not nothing. As it is you are too lousy to offer a seniors discount for a meal but will only offer a lousy cup of “coffee” as you call it. Aren’t pensioners allowed to get hungry as you don’t even give that pittance if we have the gall to be hungry enough to want more than a bloody kid’s meal!
You would be better off to eat at Hungry Jacks as the burgers are better and also cheaper.
Donating to Ronald McDonald house is great for McDonalds as they get all the credit for for it when in fact most of the credit should go to the generous people that make the donations and not McDonalds .
We always get stomach upsets and gas after consuming a Mig Mac. – mostly
because the beef ? is full of bacteria.
McDonalds is a big conglomerate that is not to be trusted!!!