Sales of beef products have surged by as much as 20 per cent at the Australian outlets of fast-food giant McDonald’s following the release of two premium burgers. The two Angus beef burgers have met with such strong interest that they have helped push overall burger sales to new heights, according to McDonald’s Australia Senior Vice President and Director of Supply Chain, Jackie McArthur. Accompanied by an estimated marketing spend of $10 million, the launch in late-August has been the... ...Read more »