The Freddo Frog, one of the most iconic Australian confectionery products, is celebrating its 80th birthday with an online campaign that has ignited the debate over self-regulation of advertising less than a week after a Bill to ban junk food advertising to children was defeated in the Senate. Cadbury, a signatory to the Responsible Children’s Marketing Initiative and owner of the Freddo brand since 1965, maintains that the campaign is not targeted at children and is a benchmark for responsible... ...Read more »