KFC franchisees in the US have initiated court proceedings against the owner of the KFC brand over a debate as to the direction of their marketing campaigns. The world’s most famous provider of fried chicken has headed along a ‘healthier food’ path over recent months, with much of their advertising spend directed toward their new grilled chicken products. But franchisees are concerned the focus on grilled chicken is to the detriment of the company. The KFC National Council and Advertising... ...Read more »