Yum! reports strong grilled chicken and Australian sales
July 16, 2009

Yum! Brands, the woner of the KFC and Pizza Hut franchises – has reported operating profit growth of 11% in the second quarter after stripping out the negative impact of currency translation, with Australia again a strong region for the company. The growth was led by international development, with 328 new restaurants opening outside the US and sales growth in the mid-single digits. Their American business remained subdued, however, recording a 1% decline in sales. Profit was up worldwide thanks... ...Read more »

KFC brings grilled chicken to Australia
June 15, 2009

The world’s largest fast-food chicken company is bringing their new grilled chicken options to Australia. KFC, famous for its fried chicken, introduced grilled chicken with success into America via a trial last year, with an official launch made in April. The move was made to help stagnant American sales at the chain and attract more health-driven customers to their stores. “The introduction of Kentucky Grilled Chicken is a defining moment in our brand’s storied history,”... ...Read more »

Fast-food chain to sponsor new series of Australian Idol
June 3, 2009

KFC is set to sponsor the new series of Network Ten’s Australian Idol, launching in August. The fast-food company will help execute an integrated marketing campaign; including both television and web-based marketing components. Television commercials, outdoor media, competitions and promotions on the official Australian Idol website will all be part of leveraging the brand across all media channels. KFC had previously sponsored Network Ten’s Big Brother series, and was keen to continue... ...Read more »

KFC forced to cancel grilled chicken offer after unprecedented demand
May 14, 2009

Following an unprecedented response to a free offer of a Kentucky Grilled Chicken meal in America, KFC has announced that it can no longer accept the free coupon, and will instead introduce a rain check program for inconvenienced customers. KFC, best known for their fried chicken, introduced grilled chicken for the first time this year in the US and their complimentary offer to give sales a boost far exceeded their expectations. “We would like to apologise to our customers who have been inconvenienced... ...Read more »

KFC hoping latest secret recipe proves as popular as the first
April 15, 2009

Kentucky Fried Chicken, the world’s largest chicken restaurant chain, has announced a second secret recipe has been added to its menu – Kentucky Grilled Chicken (KGC). The announcement, made yesterday, deals only with their American outlets but grilled chicken could go global if it proves a hit in the US. The move has been made to help stagnant American sales at the chain and is a ploy to attract more health-driven customers to their stores. “The introduction of Kentucky Grilled... ...Read more »

Kentucky Grilled Chicken?
December 15, 2008

KFC, one of the world’s largest fast food franchises, has indicated they will branch out to grilled chicken as they seek to attract health driven consumers. Renowned for their fried chicken, the company’s brand owner has announced grilled chicken will be put on the menu next year. Chairman and CEO of the owner of the KFC brand – Yum Brands – David Novak, revealed plans last week for a second-quarter rollout of the grilled chicken product during an investor conference held... ...Read more »