Decisions by manufacturers to shrink product sizes in order to prevent price hikes have disappointed consumers, who instead seek larger package sizes with lower cost per serving. In more positive news for many manufacturers, though, the recent surge in private label sales in America has, contrary to popular belief, not been driven by national brand abandonment, according to The Nielsen Company. Private label Supermarkets across the western world are embracing private labels, with reports that consumers... ...Read more »

The battle between national brands and private labels is heating up in America with supermarket chain Publix launching a promotional campaign pitting their home brands against national brands in a ploy designed to highlight the quality of their private labels. Safeway, meanwhile, has sought to take private label products to the next level by selling their own brands to competitors. Publix, the largest employee-owned supermarket chain in the US, will offer customers a free private label product when... ...Read more »