All eight US food manufacturers participating in the Smart Choices Program labelling scheme have agreed to drop the logo from their products amid claims the label could mislead consumers. The eight companies – ConAgra Foods, General Mills, Kellogg, Kraft Foods, PepsiCo, Riviana Foods, Sun-Maid and Unilever – have agreed to a request from Connecticut Attorney General Richard Blumenthal to remove the logo from their products – at least until investigations being conducted by Blumenthal... ...Read more »

The roll-out of food labels designed to help US shoppers eat more healthily has been halted after food safety officials started an investigation on whether nutrition claims within the labels were misleading. The Smart Choices Program, launched in August across hundreds of products, said that it will “voluntarily postpone active operations and not encourage wider use of the logo at this time by either new or currently enrolled companies”. Participating companies include: Kellogg, Kraft... ...Read more »

America’s food watchdog is testing nutrition claims found on the front of food packaging after complaints of misleading health claims, the regulator informed food companies earlier this week. The Food and Drug Administration (FDA) is concerned that the health claims may be becoming a marketing gimmick and will punish anyone breaking labelling laws. “Some nutritionists have questioned whether this information is more marketing oriented than health oriented, and judging from some of the... ...Read more »

The Smart Choices Program, which will see the introduction of a logo highlighting healthier options on hundreds of products in supermarkets, has just begun in the United States. The uniform front-of-pack nutrition labelling program, developed by a coalition of scientists, nutritionists, consumer groups and food industry leaders is designed to promote public health by helping shoppers make smarter food and beverage choices within product categories. A single, green check mark on the front of the product... ...Read more »