Gatorade resecures AFL partnership
Pepsi Co’s Gatorade has secured its partnership with the AFL for the next three seasons.
It will also now be a sponsor of the AFL Women’s League.
Chief Executive Officer of PepsiCo, Robbert Rietbroek, said its partnership with the AFL over the past three years has been a successful one.
“We’ll be working closely with the AFL, AFLW and our ambassadors Scott Pendlebury, Gary Ablett and Luke Parker to create impactful, through-the-line marketing programs that will drive sports drink category top-of-mind awareness and trial,” Rietbroek said.
The partnership provides player access to the Gatorade Sports Science Institute which educates athletes on the effects of exercise, environment, nutrition and hydration on the body.
GSSI was founded in 1985 and its scientists study the effects of nutrition on the human body before, during and after exercise.
Gatorade was first created at the University of Florida in 1965.
- Concentrate version ofGatorade now available
- GatoradeFierce launched
- Go hard or go home, Sports drinks market analysed in Australia, Roy Morgan Research
Freedom Foods is now selling its first chilled almond milk range in 1 litre bottles.
A television advertisement has been banned by the Advertising Standards Board for including a golliw...
Suntory Beverage & Food Ltd has announced that it has entered into an agreement to sell its Cerebos ...
A fifth person has died after eating rockmelon contaminated with listeria.
The Western Australian mining boom added $4.8 billion to the state’s dining industry between 2004-20...
Franchisors in Australia have been warned to prepare for the introduction of new laws that will make...
The Senate Committee investigating the impact of regulations over Australia’s alcohol industry has r...
The Australian Competition and Consumer Commission (ACCC) alleges in a Federal Court case this week ...