Red Rooster takes new direction with “Reggies” stores
Red Rooster, one of Craveable Brands' restaurants
Fast food chicken chain, Red Rooster, is expanding into more urban areas with a new-look brand and shop front.
The new shops will be smaller in size than traditional Red Roster restaurants and will go by a different name, “Reggies”.
Chief Executive Officer of Red Rooster, Chris Green, said the new move follows on from the chain’s decision to go into delivery in 2016.
“The next step-change is ‘Project Reggie’, with the aim to open twelve shopfronts in 2017, the smaller footprint of Reggie will enable us to secure more urban, main street sites,” Green said.
Size does matter for Red Rooster
Red Rooster said the design of each Reggie shop will be “contemporary” with some stores as small as 42sqm, focused on delivery and pick-up, rather than dining-in.
The first Reggie shop will open in Goulburn in regional New South Wales, followed by others in Ashgrove Queensland, North Ward, Queensland and Northbridge, Western Australia. All of these stores will open in April 2017.
Chief Property Officer at Red Rooster, Anthony Shina, said Reggie shops will feature soft wood tones, charcoal highlights and the “iconic Red Rooster red” colour.
“The Reggie store design features the chicken cooking process on full display through the opening of the kitchen and is definitely a new and exciting direction for the brand,” Shina said.
- Supermarket BBQ chicken bargains are biting into fast food outlet profits
- Red Roosterand SumoSalad announce restaurant partnership
- Australians are eating less Fast Food, Roy Morgan Research
CSR Sugar has undergone a brand refresh.
With more than 80% of Australians owning a smartphone, there is no doubt that mobile and digital tec...
Health Star Ratings should be extended to cover fast food restaurants across Australia says a new re...
McCain Foods is presenting a new entrant to the freezer aisle, “bringing convenience to comforting s...
Ronni Kahn, CEO and Founder of OzHarvest speaks out about the new National Food Waste Strategy.
So news Barossa wine maker Seppeltsfield Estate had made “a strategic investment” in ASX-list Austra...
Avocado's draft genome could be the key to improvements in future crops, according to researchers a...
Australian fruit producer, Montague, has ventured into alcoholic cider.