PepsiCo launch “cosmic-coloured” Doritos

Posted by Andrea Hogan on 12th April 2017

PepsiCo has released “cosmic-coloured” Dorito chips as part of a promotion for the new movie, Marvel’s Guardians of The Galaxy 2.

The ‘Supernova’ Doritos have a zesty-lime flavour and are dusted with “volcanic black pepper”.

Both 150g and 80g servings are available. The chips will be sold for a limited-time-only.

Doritos Brand Manager, Alison Silver, said PepsiCo was excited to partner with Marvel in celebrating the movie.

“With Doritos Supernova, we wanted to create true innovation in the chips aisle and offer something that is completely new and unexpected for our consumers,” she said.

In launching Supernova Doritos, PepsiCo and Marvel are offering consumers will have a chance to win a trip to Las Vegas as well as daily $500 cash giveaways.

Recommended retail prices start from AUD $3.29. Doritos Supernova can be purchased from Woolworths, petrol and convenience stores.


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