PepsiCo launch “cosmic-coloured” Doritos
PepsiCo has released “cosmic-coloured” Dorito chips as part of a promotion for the new movie, Marvel’s Guardians of The Galaxy 2.
The ‘Supernova’ Doritos have a zesty-lime flavour and are dusted with “volcanic black pepper”.
Both 150g and 80g servings are available. The chips will be sold for a limited-time-only.
Doritos Brand Manager, Alison Silver, said PepsiCo was excited to partner with Marvel in celebrating the movie.
“With Doritos Supernova, we wanted to create true innovation in the chips aisle and offer something that is completely new and unexpected for our consumers,” she said.
In launching Supernova Doritos, PepsiCo and Marvel are offering consumers will have a chance to win a trip to Las Vegas as well as daily $500 cash giveaways.
Recommended retail prices start from AUD $3.29. Doritos Supernova can be purchased from Woolworths, petrol and convenience stores.
Related articles
- Doritosand Pizza Hut partner up for new corn chip variety
- DoritosBurn corn chips returns to supermarkets
- Doritoscreates winning Super Bowl commercial thanks to an Aussie
- Pizza Hut andDoritos launch crunchy stuffed crust pizza
A report from online payment service PayPal Australia has revealed that one in two Australian retail...
Woolworths is looking to enter into long-term contracts with suppliers in an effort to get fresh and...
Taste tomorrow: fake meat, sautéed spider and lobster lollies —MelbourneEating for the planet—talen...
KFC has a new Colonel Sanders with a famous sit-com actor playing the role for the fried chicken cha...
The drop has been attributed to food advertisers spending less on television and outdoor advertising...
Murray River Organics (MRO) has launched three flavoured coconut oils under its Pacific Organics br...
Woolworths has launched a new private label food range after reviewing its current offerings over th...
Nudie is now selling a variety of new juice and yoghurt flavours in supermarkets and Australia.