Australians are going bananas for bananas, Nielsen research
Bananas are Australia’s most popular fruit, new Nielsen research has found.
After surveying Australian households, Nielsen discovered that in the past year, nine out of 10, or 94 per cent, purchased bananas.
Nearly 90 per cent of Australian households purchased apples and citrus, 87 per cent berries and 79 per cent stone fruit.
Sarah McKee, Associate Director of Client Services at Nielsen said on average Australians brought almost 20kgs of bananas in the past 12 months.
“Lower prices has encouraged consumers to buy bananas more frequently, so essentially households received much more banana for their buck,” McKee stated.
According to Nielsen, within the past year consumers spent almost $55 on bananas.
“Young traditionals” (those under 35 with no children) added two kilograms of bananas to their volume spend in the year and young families increased their average volume by 1.2 kilograms.
“There is a real opportunity for retailers to drive growth for bananas by focusing marketing efforts on engaging the younger demographic,” McKee said.
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