Coke remains the world’s most chosen brand

Posted by Andrea Hogan on 29th May 2017

Coca-Cola remains the world’s most chosen brand according to the 2016 Kantar Worldpanel Global Top 50 rankings.

It is the fifth year in a row Coca-Cola has taken out the top spot.

The Kantar Worldpanel Global Top 50 rankings are calculated each year by London- based data consultancy firm, Kantar.

The next highest food and beverage company on the list was Nestle’s Maggi which was named the fourth most chosen brand.

Pepsi came in fifth, Nescafe Coffee sixth and Lay’s chips seventh.

Unilever featured heavily in the 2016 list with 13 of its brands being named.

Kantar said their study found spending on fast moving consumer goods grew by $34 billion in emerging markets in 2016, an increase by 6 per cent on 2015.

How a brand grows

Global Chief Executive Officer of the Kantar Worldpanel, Josep Montserrat, said being chosen by more people, more often, is how brands grow.

“Understanding where to find the most valuable opportunities – whether from an emerging region with a growing population, or innovating to meet untapped needs in a more developed market – is critical for all brands,” he said.

Kantar Worldpanel Global Top 50 2016

The complete top 50 list is as follows: