Coke remains the world’s most chosen brand

Posted by Andrea Hogan on 29th May 2017

Coca-Cola remains the world’s most chosen brand according to the 2016 Kantar Worldpanel Global Top 50 rankings.

It is the fifth year in a row Coca-Cola has taken out the top spot.

The Kantar Worldpanel Global Top 50 rankings are calculated each year by London- based data consultancy firm, Kantar.

The next highest food and beverage company on the list was Nestle’s Maggi which was named the fourth most chosen brand.

Pepsi came in fifth, Nescafe Coffee sixth and Lay’s chips seventh.

Unilever featured heavily in the 2016 list with 13 of its brands being named.

Kantar said their study found spending on fast moving consumer goods grew by $34 billion in emerging markets in 2016, an increase by 6 per cent on 2015.

How a brand grows

Global Chief Executive Officer of the Kantar Worldpanel, Josep Montserrat, said being chosen by more people, more often, is how brands grow.

“Understanding where to find the most valuable opportunities – whether from an emerging region with a growing population, or innovating to meet untapped needs in a more developed market – is critical for all brands,” he said.

Kantar Worldpanel Global Top 50 2016

The complete top 50 list is as follows:

  1. Coca-Cola
  2. Colgate
  3. Lifebuoy
  4. Maggi
  5. Pepsi
  6. Nescafe
  7. Lays
  8. Indomie
  9. Nestle
  10. Sunsilk
  11. Knorr
  12. Dove
  13. Lux
  14. Sunlight
  15. Downy
  16. Danone
  17. Palmolive
  18. Pepsodent
  19. Tide
  20. Sprite
  21. Pantene
  22. Heinz
  23. Kraft
  24. Head and Shoulders
  25. Oreo
  26. Ajinomoto
  27. Surf
  28. Rexona
  29. Vim
  30. Milo
  31. Tang
  32. Bimbo
  33. Fanta
  34. Brooke Bond
  35. Nivea
  36. Cheetos
  37. Quaker
  38. McCormick
  39. Kinder
  40. Doritos
  41. Activia
  42. Closeup
  43. Safeguard
  44. Hershey’s
  45. Yakult
  46. Barilla
  47. Dettol
  48. Lipton
  49. Del Monte
  50. Dr Oetker

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