New moves for PureCircle stevia

Posted by Andrea Hogan on 19th July 2017

Stevia plant

Global stevia producer, PureCircle, is now producing a number of stevia-based flavour enhancers.

Malaysia’s PureCircle supplies stevia to Coca-Cola and has been operational since 2001.

PureCircle is listed on the London Stock Exchange.

PureCircle’s new flavour enhancers are available in both cocoa and vanilla and are described as natural flavours.

PureCircle says demand for natural cocoa and vanilla ingredients “has never been stronger” with to world cocoa market worth $12 billion and vanilla market $1 billion.

Head of Marketing and Innovation at PureCircle, Faith Son, said PureCircle is excited to meet the needs of its customers by introducing the flavour enhancers.

“We strive to uncover new properties within the stevia leaf, and this breakthrough enables us to service new markets and customers in a meaningful way,” Son said.

“PureCircle is committed to maximising the full potential extracted from each leaf, and we believe our ability to reduce sugar and enhance key flavor tonalities naturally will be a winning combination.”


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