An Australian Donut King store

Australian publicly-listed Retail Food Group is to expand its presence into Scandinavia after a Swedish firm secured Master Franchise rights for Donut King.

The rights were secured by BC Food and Beverage AB, which represents a group of Swedish business professionals. BC Food and Beverage AB says it plans to open its first Donut King outlet in the Uppsala region of Sweden before Christmas 2017.

According to the Retail Food Group (RFG), BC Food and Beverage AB believes Donut King’s cinnamon donuts and espresso will be well received in Sweden. The firm has already received multiple sub-franchise enquires.

RFG Chief Executive- International, Mike Gilbert, said Scandinavia is a key growth market for Donut King.

“During the past three decades, Donut King has evolved into Australia’s largest specialty donut and coffee destination, treating over 20 million customers per year to its world-famous cinnamon donuts and wide range of speciality treats,” Gilbert said.

“Donut King has also built a loyal customer following amongst a number of international markets, and we feel the time is now right to introduce the brand within Scandinavia,” he said.

Gilbert said RFG was conscious to partner with a “robust” Master Franchisee capable of applying sufficient resources and expertise.

“BC Food & Beverage AB satisfies each of these pre-requisites and we have every confidence of the Brand’s success in Sweden under its stewardship,” Gilbert said.

RFG describes itself as Australia’s largest multi-brand retail food franchise owner. It has a network of over 2, 500 outlets against 12 different brands. Its brands include Gloria Jeans, Crust Pizza, DiBella Coffee and Michel’s Patisserie.

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