Menulog founders take on $8 billion café sector

Posted by Andrea Hogan on 27th September 2017

Ben Lipschitz, Managing Director and Co-Founder of FoodByUs

A new online platform which allows cafes to pick and choose supplies from different food distributors has launched in Australia.

The B2B platform is the second phase of FoodByUs, a food delivery service created by the founders of Menulog.

FoodByUs will now provide a “one stop shop” where cafes can use different distributors for their supplies  instead of just relying on the one distributor.

Managing Director and Co-Founder of FoodByUs, Ben Lipschitz, said both cafes and suppliers can get frustrated by the current distribution system.

“Time-poor cafes are stuck using one distributor, with a limited product range that can only be ordered at certain times and at fixed volumes over the phone,” Lipschitz said.

“FoodByUs’ new B2B marketplace offers both suppliers and cafes a smart distribution solution, with a fully integrated system combining sales and logistics, backed by an incredibly easy online ordering system,” comments Ben Lipschitz, Co-Founder and Managing Director, FoodByUs.”

Suppliers can use the platform to list their products and to manage their orders. Cafes can use the platform to search for the products they need and to follow orders through GPS tracking.

The B2B platform has been launched after FoodByUs was first launched for consumers in 2016.