Dove attracts criticism over Facebook ad

Posted by Andrea Hogan on 9th October 2017

Unilever’s supermarket sold Dove brand has attracted criticism for a Facebook ad some have labelled “racist”.

The ad, which has since been removed, featured a black women who removes a brown shirt before a white women appears in her place.

After a US woman shared the ad on Facebook, a number of other social media users also criticised the advertisement.

Some used the advertisement to claim there is a history of cleansing product advertisements being racist, including a another 2011 Dove advertisement also criticised as racist.

Dove has since issued an apology on Twitter saying: “An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offense it caused.”

Unilever owns the Dove brand which has been used to sell toiletry products since the 1950s.


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