Two Australian fast food businesses merge
Ali Baba Lebanese Cuisine and LeWrap have combined their businesses to form the Retail Systems Group.
Retail Systems Group (RSG) will run a total of 63 stores Australia-wide.
40 of those locations will be Ali Baba Lebanese Cuisine, with the remaining 23 being LeWrap stores.
Further expansion may be expected and is necessary to compete, according to Ali Baba Chief Executive Officer and RSG director Robert Marjan.
Major growth is planned over the coming years for RSG, with the company having the goal of operating 100 combined stores in the next 24-36 months.
“This is the merger of two unique propositions in the food court. We can both learn a lot from each other and grow stronger,” Marjan said.
“The franchisees now have access to a combined professional team with years of experience to guide and assist them,” he said.
Ali Baba & LeWrap hope merger helps them better compete
The Ali Baba franchise was founded in 1979 as a kebab business, with its success built on utilising Arabic herbs and spices and secret recipes.
LeWrap has served healthy, freshly made wraps since 2005, with the view of creating something ‘modern and simple’.
“Combining forces is a way for businesses with the number of stores we have, to be stronger and give us a fighting chance [in the industry],” Marjan said.
RSG is based at the Ali Baba premises in Ingleburn, New South Wales.
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