Woolworths launches its 2017 Christmas marketing campaign

Posted by Andrea Hogan on 15th November 2017

Woolworths has launched its 2017 integrated Christmas marketing campaign titled ‘Share the spirit of Christmas’.

The campaign will focus on Australian produce and features the Australian summer, along with Christmas food favourites such as pavlovas, cherries, mangoes and ham.

Woolworths Director of Marketing, Andrew Hicks, said Woolworths understands the role food plays in creating “that Christmas feeling”.

“That’s why this Christmas we’ll be focused on making it easy for Australians to truly enjoy the season and help them share the spirit of Christmas with their friends and family.”

The campaign will be supported across multi-channels including television, digital, radio, in-store, catalogue, outdoor and more.

Woolworths’ 2017 Christmas campaign was developed with creative agency M&C Saatchi.

The television campaign can be seen below:

Woolworths encourages customers to give to OzHarvest this Christmas   

Over the 2017 Christmas period, Woolworths will also offer its customers the opportunity to purchase 50-cent tokens which will go towards the Oz Harvest’s Christmas appeal.

Customers can write their name on purchased tokens and add them to in-store Christmas trees.

Woolworths Supermarkets Managing Director, Claire Peters, said Woolworths encourages customers to help provide a meal for someone beyond their direct family and friends.

“Simply by donating 50 cents as part of the Woolworths OzHarvest Christmas Appeal, they’ll be supporting the growing need for hunger relief and together we can share the spirit of Christmas,” Peters said.


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