Youfoodz and MLA make most complained about ads for 2017 list
Youfoodz and Meat and Livestock Australia have both made the Advertising Standard’s Board 2017 most complained about ads list.
Youfoodz took out second place for its television advertisement that saw a child use the word “forking”.
The ad received a total of 232 complaints about the use of the child’s language. The Advertising Standards Board (ASB) upheld the complaints saying the word “forking” sounded similar to the ‘F word’ and the ASB had previously upheld a similar complaint.
Youfoodz also came in third for a modified version of the advertisement that saw the word ‘forking’ bleeped out. The complaints over this version of the ad were also upheld.
ASB Chief Executive Officer, Fiona Jolly, said ads with language will often receive large numbers of complaints.
“And even more so if the advertisement depicts a child using bad language.” Ms Jolly said.
Meat & Livestock (MLA) placed sixth on the list for its advertisement that included a Hindu god eating meat.
The advertisement, in which a number of religious figures come together to eat lamb, attracted 144 complaints which were initially dismissed by the ASB.
After a review of the decision, it was however decided that the ads’ phrase “addressing the elephant in the room”, in reference to the depiction of the Hindu God Ganesh, was “deeply offensive and hurtful” to Hindus.
Australian Food News attempted to contact both Youfoodz and MLA about their placings in the list but did not receive responses prior to publication of this article.
- Meat ad makes 2016 most complained about adverts list
- New religious themed MLA lamb adattracts criticism
- Loaf of Aldi bread found not guilty of bullying man
Australians are underestimating the amount of salt they eat by at least a third a new study has foun...
A University of Melbourne professor is warning Type 2 Diabetics to be wary of any hype surrounding t...
Aldi Australia is phasing out cage-eggs by 2025 not-long after a 14-year-old girl gathered 100, 000 ...
Australian and New Zealand food products are popular purchases for online Chinese shoppers confirms ...
Bulla has extended its 2L Nut Free Ice Cream offering into 10L foodservice packaging for use across ...
For the first time in its history, Four’N Twenty is selling a product which is not a pie.
A new era in food delivery is rapidly emerging says a new report from Rabobank.
Murray River Organics (MRO) has launched a Nut-Free Organic Muesli, delivering a huge technical ac...