Diageo launches PIMM’s on Tap
Beverage company Diageo is now selling pre-mixed PIMM’s cocktail on-tap in Australia.
The on-tap PIMM’s cocktail is a mixture of PIMM’s liqueur, lemonade and ginger ale. It can be consumed as is or poured over ice and garnishes such as strawberry, cucumber, orange and mint.
Diageo’s Head of Strategy, Drewe Letchford, said PIMM’s on Tap is one of Diageo’s most exciting innovations.
“Pimm’s on Tap, a well‐known and loved brand, is the perfect accompaniment for these on premise occasions that are more focused on food and drink experiences and enjoying products with a lower ABV,” Letchford said.
“Given the nature of these venues, Pimm’s on Tap allows speed of service and consistent quality for consumers, with a perfect Pimm’s serve every time.”
To help promote PIMM’s on Tap, Diageo is suppling the hospitality industry with a number of point of sales accessories.
“We’re also supporting the Pimm’s brand through our on‐going partnership with Matt Preston and strategic sponsorships such as the Sydney Festival,” Letchford said.
PIMM’s on Tap is available now to the Australian hospitality industry in 30 litre kegs.
- Diageo acquires George Clooney’s tequila brand
- Diageo to provide nutrition and alcohol content information on beverages globally
THE Australian food and beverage sector will continue to be a focus of merger and acquisition activi...
A diet high in protein rich foods reduces the risk of developing Alzheimer’s disease Australian rese...
A LINE of food industry players is forming at the door of Melbourne man Crag Carrick, inventor of Au...
Digital content marketing is becoming more important for food manufacturers of all sizes every day, ...
McDonald’s Australia has confirmed that it has achieved its goal of using cage-free eggs by the end ...
Aldi has opened its 25th store in South Australia.
Woolworths is banning plastic bags in its New Zealand Countdown supermarket stores.
Chobani is selling a limited batch of mandarin flavoured yoghurt in celebration of Chinese New Year.