Smitten apples get second season

Posted by Andrea Hogan on 7th February 2018

Ray Montague, with Daniel Williams of Coles Supermarkets, admiring the Smitten® harvest at Narre Warren North, Victoria

Australian fruit producer Montague will be supplying Coles with Smitten apples for a second season.

Montague first introduced Australia to Smittens in February 2017, an apple that blends Gala, Braeburn, Falastaff and Fiesta varieties. Smitten’s have a firm flesh, making them resistant to bruising.

Available at select Coles supermarkets from Valentine’s Day 2018, the apples will only be sold for a limited time.

Coles Fruit Business Category Manager, Daniel Williams, said Coles is excited to again work with Montague to provide its customers with a unique apple variety.

“We hope they’ll [our customers] be as smitten with the sweet crunch of this special apple as we are,” Williams said.

The Smitten was among a number of new apple varieties first launched in Australia by Montague in June 2016.


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