Caltex Australia starts own accelerator program

Posted by Andrea Hogan on 14th February 2018

Caltex Australia is launching its own start-up accelerator program in hope of disrupting and challenging its current business model.

The Caltex Spark program will provide start-ups and entrepreneurs with a 12-week accelerator program in partnership with corporate accelerator, Slingshot. The program will focus on exploring ways to improve Caltex’s convenience, mobility, retail offers and efficiency.

Caltex Executive General Manager of Convenience retail, Richard Pearson, said with today’s digitally connected and on-demand economy, Caltex must work harder than ever to win customers.

“At Caltex our purpose is to make life easier for our millions of customers,” Pearson said.

“With Spark we’re looking for ideas that do just that – disrupt and challenge our existing model to take us in new directions and drive accelerated future growth.”

Through Spark, start-ups and entrepreneurs will have access to Caltex resources, the reach of over 3 million customers a week and the opportunity to work closely with Caltex businesses.

Chief Executive Officer of Slingshot, Karen Lawson, said Spark will provide Caltex the opportunity to collaborate with some of Australia’s best and brightest, whilst entrepreneurs will benefit from Caltex’s understanding of consumers.

“With the rapid pace of innovation, the possibilities for retailers and fuel suppliers is endless. We’ve already begun to see the impact of ride sharing, autonomous vehicles, drones, easy payments, big data and logistics solutions, but we’ve only really begun to scratch the surface when we consider how these can be harnessed by a business-like Caltex,” Lawson said.

Caltex Spark participants will have the opportunity to access to Spark partner offers from technology companies valued over AUD $500, 00 including Abode, IBM, SalesForce and MYOB.


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