Chris’ Dips relaunches Festivale range

Posted by Andrea Hogan on 21st March 2018

The newly designed Chris' Festivale range

Chris’ Dips have relaunched its Festivale range after taking into consideration customer feedback.

Chris’ Dips launched its Festivale dip range in 2017 with each of the four flavours in the range representing different parts of the world.

The range has however been relaunched with a clear lid added to the dips so they can be eaten again later once opened (the dips originally were covered with foil only).

The packaging now also includes photos of ingredients to represent the ranges’ flavour profiles.

Head of Brand Marketing for Chris’, Megan Bata, said the opinion of Chris’ customers is of great importance.

“We listened to our consumers, who wanted to be able to easily enjoy our Festivale range in more than one sitting, and who found the sleeve design didn’t reflect the product within.

“Festivale’s new packaging is a direct reflection of their valuable feedback.”

Chris’ Dips’ relaunched Festivale range is available now at Woolworths supermarkets. Flavour varieties include Spicy Green Pepper & Fetta, Southern Smashed Avocado & Fetta, Sweet Potato & Coconut Sri Lankan and Corn, Chili & Lime Mexican Inspired.

The recommended retail price is AUD $4.50 per tub.


Related article