100% plant-based vegan steak to be sold in over 400 Tesco supermarkets
Netherlands based company Vivera has created an entirely plant-based steak. Europe’s largest supermarket chain, Tesco, will be the first to sell the innovative vegan product in more than 400 locations across the UK.
According to a press release, Vivera(?) has noted a “strong growing international demand for plant-based products.”
As of June 2018, several other large retailers will begin selling the “groundbreaking” vegan steak across the EU.
The item is expected to appear in in stores in the Netherlands, Germany, France, and Italy later this year.
Vivera has begun production of its new meat-like, yet meat-free, product and expects to put out several million items this year.
Gert Jan Gombert of Vivera said a large group of vegetarians, vegans and flexitarians have been very interested in such a product for years. With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this plant-based product.
“The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers,” said Gombert.
Vegetarian and vegan meat products are now considered mainstream, according to a recent report. In fact, the global plant-based meat market is set to exceed $6 billion by 2023.
Vivera’s new vegan steak product will be available in Tesco stores from May 21.
Large-scale production of plant-based steak is major breakthrough
The development of mass-produced plant-based steak fits in the growing popularity of healthy and high quality meat replacements. Consumer interest in healthier and sustainable food is significantly increasing in many parts of Europe. As the world’s meat production is projected to double by 2050 according to FAO (Food and Agriculture Organization of the UN) the availability of meat alternatives will become more relevant than ever before. Consumption of plant-based meat alternatives can significantly reduce the environmental impact and the use of scarce resources like water and farmland.
The focus of Vivera is to establish a 100% plant-based product portfolio before the end of 2018. Its current product portfolio consists of more than 40 different meat alternatives.
Vivera has been pioneering in the development of vegetarian and plant-based meal components since 1990. With its headquarters and factory in the Netherlands, the company has grown into one of the largest manufacturers in Europe. The product range consists of more than 40 products and belongs to the top of the market in quality as well as in variety. The products are based on a.o. wheat, soy, peas, corn, rice and vegetables. Its products are developed based on the best taste, bite, appearance, variety, health and value for money. Vivera’s range is already available in 23 European countries and around 25,000 supermarkets.