Woolworths stocks its shelves with more vegan

Posted by Jack Cain on 23rd May 2018

Australia’s largest supermarket, Woolworths, has reported a rise in demand for vegan foods.

In response, the chain intends to continue expanding its plant-based selection.

Sheese, Tofurky, Follow Your Heart, and Funky Fields, are just some of the new vegan brands Woolworths has added to its shelves recently.

Vegan food sales have increased by over ten percent at the chain over the last year.

A spokesperson for the store told price comparison site, Canstar Blue, “We’ve seen a strong increase in demand for vegan products in the past year, and we’re working to create even more choice and variety for our customers.”

At the beginning of the 2018, Australia was named as having the third biggest vegan market in the world by market research company, Euromonitor International.

January 2018 data suggested that the vegan packaged food industry was set to increase from $136 million to $215 million, by 2020.

In the past 12 months, Woolworths have added dozens of new products including dairy-free cheeses, dairy free iced desserts, and vegan meals.

The company recently recently commenced ranging products such as Tofurky, Sheese, Funky Fields, and Follow your Heart.

Every indication tells us this (vegan) category will only continue to grow and we’re focused on building a vegan range for our customers that is high quality, convenient, and affordable,” the Woolworths spokesperson said.