Coca-Cola Australia delivers a world-first: Frozen Coke® No Sugar
Coca-Cola Australia has launched the new Frozen Coke® No Sugar – a world-first innovation in the frozen beverage category. From this week, Coca-Cola’s latest No Sugar offering will be exclusively available in all McDonald’s restaurants across the nation.
Coca-Cola Australia led the development of the new innovation locally supporting its global research and development team to bring the product proposition to life.
George Wheen, Brand Director of Flavours, said: “We are delighted to bring this new innovation to market in Australia. It has been a focus for us as a business to offer Australians the choice of great tasting beverages across our portfolio, with and without sugar. In the frozen category, this was easier said than done!
“We are really proud of the team who cracked the recipe for Frozen Coke No Sugar, which delivers a great Coca-Cola taste, but without the sugar,” he said.
The new Frozen Coke No Sugar offering is exclusively available to McDonald’s restaurants in Australia and is expected to be a popular choice for consumers this summer.
“At Macca’s we pride ourselves on responding to the needs of our customers as their lifestyles and taste preferences evolve. We’re pleased to be able to serve-up even more choice with this world-first frozen beverage innovation from Coca-Cola, that’s available exclusively at McDonald’s restaurants across the country,” said Jo Feeney, Marketing Director, McDonald’s Australia.
The new Frozen Coke No Sugar is the latest step Coca-Cola has taken to offer Australians more great tasting no sugar beverage options. Together with the Australian beverages industry, Coca-Cola Australia has committed to reducing sugar across its portfolio by 20% by 2025 including by introducing new no sugar drinks and reducing sugar in the existing recipes.
“We know people’s taste and preferences are changing and so are we. That’s why we are always looking to offer Australians exciting new no sugar options like the great tasting Coca-Cola No Sugar Frozen,” Mr Wheen said.
Frozen Coke No Sugar will be available for $1 in all McDonald’s restaurants nationally from today.