YoPRO expands product range with Nut Protein Bars

Posted by Media Release Agency on 18th March 2020

Danone, a leading global food and beverage company, has announced that YoPRO will be introducing Nut Protein Bars into its high protein snack range.

With ambitions to be the protein brand of choice to fuel Aussie consumers’ snacking habits, YoPRO is expanding into new and growing formats where protein and naturality are key to purchase consideration.

The new YoPRO Nut Protein Bars will provide the health conscious and active Aussies with an alternative, on-the-go and post-workout recovery snack option.

YoPRO Nut Protein Bars provide an ideal amount of protein for post workout muscle growth and recovery containing; 20g protein, 0g added sugar, 0g artificial sweeteners and 0 Artificial colours or flavours. The Bars also include an advanced protein blend with collagen, high fibre and a good source of energy to keep consumers fuelled throughout their daily routines.

The new 68g Protein Nut Bar flavours include, Salted Caramel, Mixed Berry and Apple Cinnamon and can be found in the refrigerated yoghurt aisle in Woolworths stores.

On the new products, YoPRO Brand Manager, Xavier Gonzalez said “We’ve observed a strong cross over of YoPRO yoghurt purchases and protein bars – with the latter being consumed heavily as a convenient post workout performance snack. We believe there is a gap in the current offerings for a uniquely balanced protein bar that blends quality high protein (20g) with 0 Added sugar and a great taste”.

YoPRO Nut Protein Bars will be available in Australian Woolworths supermarkets from March 16 and can be located in the refrigerated section next to the wider YoPRO yoghurt range.