Heinz Ketchup releases ridiculously slow all-red puzzle

Posted by Media Release Agency on 12th May 2020

As Australians continue to find new ways of keeping themselves entertained during COVID-19 self-isolation restrictions, a nostalgic favourite is back and trending in our social feeds: the jigsaw puzzle. Found on dining tables around the country, Heinz Ketchup has served up something else for Aussies to enjoy this month – creating a puzzle of its very own, and with 570 pieces all identical Heinz red, it might just be the world’s slowest puzzle ever made.

With puzzle-related Google searches rocketing by 650 per cent in Australia over the past three months*, Heinz will be challenging 57 Australians to tackle the puzzle which will be available all around the world – here’s hoping an Aussie can complete it first!

Shane Kent, Chief Marketing Officer, Heinz Australia, said: “Heinz ketchup isn’t the only staple on Aussie tables, with puzzle pieces now a hugely popular iso-hobby. So, we’ve gone ahead and created the puzzle to end all puzzles – a ridiculously slow all-red ketchup jigsaw to help pass the time.

“Just like the satisfaction from when you finally tap, shake and squeeze that last dollop of ketchup out of the bottle, this puzzle is worth the patience. Only this time, our fans might need more than elbow grease to solve it,” added Kent.

Whether you live alone, with family or roommates, this puzzle is designed to entertain and provide a sense of happiness during these unprecedented times.

Nick Iadanza, a Survivor Australia contestant well known for his puzzle prowess, will be one of the first Australians to tackle the Heinz Ketchup puzzle. He commented: “My love for jigsaws has reached an all-time high during the COVID-19 restrictions, and I can’t wait to tackle the Heinz all-red ketchup puzzle. I’ll be timing myself, aiming to finish it at record speed!”

Heinz is giving away puzzles to ketchup lovers in 17 countries around the world. In Australia, 57 lucky Australians will win a Heinz ketchup puzzle. All they have to do is head over to @HeinzAustralia on Facebook or Instagram, sharing their most puzzling ketchup combination, for their chance to win.

Heinz encourages selected winners in Australia to share their progress and completed puzzle on social tagging @HeinzAustralia and #HeinzKetchupPuzzle.