Arnott’s opens the polls and let’s Aussies decide on the New Tim Tam flavour
The polls are open! Australians will make their preferences known as the country decides on the newest Tim Tam flavour to hit the shelves.
Arnott’s has entrusted this important choice to the true experts – Tim Tam fans across the country – and has committed to producing the winning flavour as an exclusive launch this winter – available exclusively in Coles.
The contending flavours have strong platforms that are sure to attract voters to their campaign:
Tim Tam Double Choc Caramel Cream – Two crunchy choc biscuits sandwiched together with a toffee style caramel flavoured cream, covered with a thick coat of milk chocolate.
Tim Tam Coconut Cream – Two crunchy choc biscuits sandwiched together with a sweet, creamy coconut flavoured cream, covered in milk chocolate.
The choice has already sparked mass debate. Passionate Tim Tam fans, Christian Hull and Tanya Hennessey, have jumped on board as ambassadors for Double Choc Caramel Cream (Hull) and Coconut Cream (Hennessey) and are marshalling voting blocs from their social following.
Both flavours will make strong cases to become the newest indulgent addition to the Australian pantry. The winning flavour will join the classic Tim Tam flavours on shelf, as well as the recently launched Tim Tam Crafted Collection inspired by the tastes of Australia and New Zealand.
Matt Grant, Arnott’s Marketing Manager said, “There’s no denying that Tim Tam is Australia’s mostloved chocolate biscuit with its uniquely indulgent combination of biscuit, cream filling and chocolate coating. We know that our Tim Tam fans go crazy for new flavours, which is why we wanted to give them the power this time, by asking them to decide on our next new and exciting flavour! And we can’t wait to see what they decide!”
Vote Early Australians can cast their vote by visiting the voting website starting 27th May until 2nd June. Campaign volunteers who would like to share their flavour voting intentions, recruit voters for their side, or just participate in the nationwide debate, can do so by using the below tags on social media: Facebook: @TimTams @arnottsbiscuitsIm Instagram: @TimTam @arnottsbiscuits #TimTamVote and #VoteCaramel OR #VoteCoconut
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