McCain brings classic ‘smiles’ into the new era as ‘EmotiBites’

Posted by Media Release Agency on 30th June 2020

The wait is over! Years have passed since McCain’s ‘Potato Smiles’ ceased production, but now they’re back – this time with a 2020 twist.

Introducing McCain’s EmotiBites Mashed Potato Shapes.

McCain has seen a constant stream of requests from consumers to bring their childhood classic back to Aussie supermarket shelves – with more than 50 per cent of requests on McCain’s Facebook page demanding their return.

“I’m at a loss without them. My life is not complete. I lie awake at night wondering if a potato will ever smile again,” one Facebook user commented.

The groundswell of public love for the classic product is best demonstrated by an online petition to bring back Potato Smiles. The petition, which began in 2015, currently has more than 25,000 positive Reponses.

And with the launch in Coles this week, the reaction has been nothing but positive.

McCain Foods Marketing Manager ANZ Karen Ramsay says that the entire McCain team are thrilled with the reaction of the Australian public to the new EmotiBites.

“For many Australians, these are something they’ve looked back on fondly as part of their childhood. After years of build-up, it’s heartening to know that they’re meeting expectations,” Ms Ramsay said.

“With the new shapes, Australians are not just welcoming smiles back to their tables, but also winks, flowers, hearts and thumbs ups. It’s great to see that people of all ages are having fun with all the new shapes.”

When considering bringing back Smiles, Ms Ramsay said McCain wanted to ensure the product had a contemporary feel alongside the nostalgia.

“In the 90s, Smiles were a classic for the pre-digital era, now they bring the same joy, but updated to reflect todays social world,” Ms Ramsay said.

Cooked in only 15 minutes, Australians can now enjoy EmotiBites as a snack or side-of-plate option.

EmotiBites are currently available in Coles supermarkets for $4.00.