Deliveroo celebrates 5th birthday in Australia and creates a limited-edition cake with 2020 MasterChef winner

Posted by Media Release Agency on 26th November 2020

It’s not every day that you get to sample the works of a MasterChef winner, which is what makes Deliveroo’s 5th birthday cake so special!

Designed by Emelia Jackson, the 2020 winner of MasterChef Allstars this year, Deliveroo’s bespoke birthday cake is up for grabs – for free – for 850 lucky customers across Australia.

Deliveroo invited Emelia to design the concept of the cake after watching her spectacular winning work on the most recent series of MasterChef Allstars. The cake will be baked by the esteemed Laurent Bakery in Melbourne. The delicious dessert consists of an almond and lime base, with a creamy raspberry centre surrounded by white chocolate mousse and sprinkled with cocoa butter.

Emilia explained her inspiration for this luxurious cake saying, “I love making people happy with delicious cake so working with Deliveroo on its birthday cake was a dream-come-true! The flavours are my absolute favourites and are designed to create contrast. The bittersweet duality of the almond base tantalizes as you bite into creamy raspberry and chocolate!”

Joe Satari at Deliveroo, says, “What an honour to have a Chef as talented as Emelia Jackson to create our 5th birthday cake. It’s been an incredible five years for Deliveroo in Australia and we wouldn’t be here without our amazing restaurant partners, riders and loyal customers. It’s our birthday, but your party and we’re happy to provide not just a slice, but a whole cake to celebrate with our customers.”

To get their hands on the limited-edition cakes customers simply need to spend $40 (excluding delivery) at a participating restaurant on the Deliveroo app on Thursday 26th of November. The first 850 orders will receive the FREE iconic birthday cake valued at $69.99, (serves 9).

This week also marks the final week of Deliveroo Eat Spin Win. Every order of $30 or more will receive a code to ‘spin the wheel’. Customers will have the chance to take home an instant prize, and to be in the draw to win one of 14 major gifts including a new MINI Electric Hatch.