Boost Mobile returns to Coles with Refurbished Apple iPhone 8 after unprecedented demand

Posted by Media Release Agency on 28th January 2021

BOOST MOBILE, the world’s largest youth-focused telco brand has upgraded and expanded its refurbished iPhone offer at Coles supermarkets, with the iPhone 8 available to customers from tomorrow at Coles supermarkets nationally at a great value price – but only while stocks last. The refurbished iPhone 8 will be available for just $359, including a $10 Prepaid SIM*.

Tomorrow’s launch follows the unprecedented demand seen for the refurbished iPhone 7, offered at Coles supermarkets in select states late last year as part of the launch of Boost Mobile and Coles’ new partnership to offer high-end technology for great value prices.

With a 12MP back camera, 7MP selfie camera and a range of smart features that include fingerprint scanning and Siri smart assistant, the Apple iPhone 8 combines the quality technical features that consumers expect at a price they don’t. The iPhone 8 takes a step further than the previously offered refurbished iPhone 7, with the newer model’s glass back allowing for wireless charging, louder volume, ‘True Tone’ technology allowing it to react to and edit the display’s colour balance depending on environmental light, faster and smarter performance, and double the storage capacity.

With an introductory launch price* of $359, the refurbished iPhone 8 is a great value alternative to buying a new Apple iPhone and provides an easy and reliable solution to a wide range of consumers, including parents considering a smartphone for their child for the first time as they head back to school. The phone is unlocked yet comes in premium Boost Mobile packaging and is bundled with a $10 Boost Mobile SIM to get you started with attractive value offerings operating on Australia’s largest network. Customers can bring their number or get a new one and can choose the recharge that suits them including 7 day, 28 day and long-expiry recharges via the My Boost Mobile app.

Peace of mind comes from a rigorous 72-point inspection process that each refurbished iPhone undergoes by Boost Mobile to ensure that every device is genuine and in excellent aesthetic and functional condition. All phones are Australian compliant, have been data-wiped and are cross-checked against a national police lost and stolen database.  These phones also come with a 30-day satisfaction guarantee and 12-month warranty for additional peace of mind. 

Boost Mobile is a leader in the refurbished smartphone market. Boost Mobile’s partnership with Coles underlines both companies’ shared commitment to delivering value for customers while improving sustainability outcomes by extending the useful life of high-quality technology. This remains front of mind for both Coles and Boost as they renew this focus with yet another exciting offering that is being rolled out nationally for the first time.

“We were delighted to see the response from our customers when we first offered refurbished smartphones through Boost Mobile in late 2020,” said Coles General Manager Non-Food, Jonathan Torr.

“There is clearly very strong demand for well-priced, high quality refurbished smartphones and we are happy to roll this out to be a truly national opportunity for our customers after our initial trial, as we continue to deliver value for our customers in a more sustainable way.  We know that the refurbished iPhones sell out very quickly so customers’ need to get in early to avoid disappointment, there are no rainchecks.”

Peter Adderton, founder of Boost Mobile, said Australians responded in force to the first refurbished smartphone in partnership with Coles.

“It was phenomenal, and we can now step it up with a newer iPhone model that will go across the country and is perfect timing for kids going back to school. We want all Australians to stay connected without the unnecessary high costs and we are happy to once again deliver a versatile, quality and incredibly well-priced offering through the refurbished iPhone 8 as Australians seek cost effective options more than ever before,” Mr Adderton said.

In addition to this partnership, Boost Mobile is also offering further savings on Back-To-School Prepaid Mobile Plans with the $40 Prepaid SIM now better than half price for just $15. This Prepaid SIM offer gives 55GB (30GB + bonus 25GB) on the first three recharges**, unlimited talk and text to national standard numbers, unlimited international standard calls and text to 25 selected destinations, data free Apple Music streaming, data rollover and more for data hungry customers.

*non-promotional price of Boost Mobile Refurbished iPhone 8 is $429.

**Customers who activate or swap to Boost Anytime Ultra. First recharge by 1 February 2021. Remaining two recharges by 31 March 2021.