Freddo to disappear from packs as he continues his mission to fight for endangered friends

Posted by Media Release Agency on 26th February 2021

For the second year in a row, CADBURY Freddo is giving up his place on the iconic purple packaging to help raise awareness for Australian endangered frogs at risk of disappearing forever! This year, the team at Taronga Zoo, Sydney (Taronga) has also joined the ranks and will be partnering with Freddo alongside Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for endangered Australian frogs, the Spotted Tree Frog and the Northern Corroboree Frog.

After the launch of the Save The Frogs campaign in 2020, CADBURY donated $600,000 to support Australian and New Zealand zoo and conservation experts on their mission to save the frogs in a three-year partnership. The funds are being invested in important research and breeding programs delivered by Zoos Victoria and Conservation Volunteers Australia, including a brand-new breeding bunker at Healesville Sanctuary that will allow Zoos Victoria to continue its important work fighting extinction. Taronga is joining the program in 2021, with a new frog exhibit at the famous Sydney site to promote awareness of the plight of Australia’s endangered frogs and the work underway to rebuild populations and habitats.

In a move to encourage families to reconnect with nature, Freddo’s endangered real-life frog friends will again replace him on the front of the pack, encouraging Freddo fans to find out more about the frogs and motivate them to take actions that can help to save endangered wildlife.

CADBURY’s Marketing Manager, Katrina Watson says the Save the Frogs initiative is an appeal to Australians’ nostalgia for Freddo and passion for our native wildlife.

“While children are curious, adventurous, and inherently passionate about the world around them, we tend to lose this adventurous spirit as we get older,” says Ms. Watson. “This is our opportunity to foster Australians’ passion for the environment and encourage families to continue caring for nature so that these frogs can thrive for generations of adventurous explorers to come.”

This is CADBURY’s second year of a three-year partnership to help to save the frogs.

Freddo’s endangered friends, the Spotted Tree Frog and Northern Corroboree Frog will be appearing on packaging from February 2021 and will be available at leading Australian supermarkets and independent retailers.