Coles fires up value with stainless steel cookware for customers to collect

Posted by Media Release Agency on 18th March 2021

SYDNEY, AUSTRALIA - MARCH 15: Luke Mangan using the Masterchef cookware during Coles New Collectible Campaign media launch at Luke's Kitchen on March 15, 2021 in Sydney, Australia. (Photo by Hanna Lassen/Getty Images)

After a year in which Aussies found themselves cooking at home more than ever before, Coles is giving customers the chance to upgrade their kitchen game with its latest collectible campaign featuring MasterChef brand stainless steel cookware.

From Wednesday 24 March, Coles customers will be able to earn “Cookware Credits” by scanning their Flybuys card when they spend $20 or more in one transaction at Coles or Coles Online. Once customers have enough credits, they can redeem their MasterChef cookware in store.

The exclusive range features seven pieces of cookware to collect and for the first time, Coles has introduced a new method – half pay – to make it even easier to collect the full set by allowing customers to redeem with half the required credits and paying half the retail price.

Coles Chief Marketing Officer Lisa Ronson said Coles wants to provide customers with even more value at the checkout by rewarding shoppers with premium quality cookware.

“A lot of pots and pans got a good work out over the past year and there’s plenty of Aussie families who are now much in need of a few replacements,” Lisa said.

“Our recent MasterChef knives program was our most popular loyalty program to date with the highest participation rate across Australian households. Much like our glassware, food storage containers and knife campaigns, we love to help customers top up their kitchen with essential tools.