A new report by consumer research company The Hartman Group investigates the myths of ‘shopper marketing’, a popular marketing strategy aimed at the people who purchase goods, particularly...

The most successful new product pacesetters of the last fifteen years have addressed consumer needs or redefined a category, reports market researchers IRI, upon releasing a new report on successful product...

The Chairman of the world’s largest food manufacturer has told a Swiss weekly magazine that he expects the company to deliver strong results in 2009 despite a “difficult” few months for...