A new report by consumer research company The Hartman Group investigates the myths of ‘shopper marketing’, a popular marketing strategy aimed at the people who purchase goods, particularly...
The most successful new product pacesetters of the last fifteen years have addressed consumer needs or redefined a category, reports market researchers IRI, upon releasing a new report on successful product...
The Chairman of the world’s largest food manufacturer has told a Swiss weekly magazine that he expects the company to deliver strong results in 2009 despite a “difficult” few months for...
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