Victorian convenience store battle to heat up

Posted by James Ferre on 29th August 2008

NightOwl Convenience is set to expand its network into Victoria with the opening of its first Victorian store in Mornington.

Australia’s sixth largest convenience store franchise is anticipated to open their Mornington store in September this year, as they look to embark on a Victorian expansion. They are looking for franchisees within the Melbourne market so they can open additional stores throughout the city.

NightOwl Convenience Master Franchisor, Adam Adams, said he was excited to be entering the Victorian market as consumer demand for convenience continues to grow. “NightOwl has worked hard to put in place the infrastructure to handle an increase in store numbers as we continue to expand our successful franchising formula throughout Australia,” Mr Adams said. “As today’s society is craving convenience, we are confident that we have the right franchising model to maximise our success within the Victorian market.”

Australian owned and operated, NightOwl and its franchisees operate 49 stores across Australia, employing more than 400 casual and full-time staff. Forty-six stores are based in Queensland, with the other three in NSW. They trail Coles Express, Caltex, 7-Eleven, BP and Mobil as Australia’s largest convenience store franchises.